PlayART

PlayART is a creative & educational App for iPad which introduces children and grown-ups to the world of art in an enjoyable, stimulating and innovative way.

“Since the days I was a student at the Academy of Fine Art Brera in Milan, I always tried to convey art with new and different languages, more involving, simple and accessible.

So, during an afternoon in a bookshop flicking through children books in search of new ideas I had this intuition: what if the images were animated? What if children could play with famous paintings by interacting with them according to their fantasy? That would greatly stimulate a creative process.

Perhaps afterwards children would be more curious about art.

When I see a child intrigued and concentrated in creating fantastic images with PlayART on the iPad: I take that to be a success. When we grab the attention of primary school children for more than two hours teaching the art of Monet and Van Gogh with PlayART: that’s a success.

When we can create aesthetically beautiful pictures easily and with creative freedom, we feel content. Even more so when the same images also tell something about art history.

In conclusion I think that PlayART’s success depends on these factors: it stimulates creativity even in those who have no familiarity with drawing, painting or graphics. Anyone can create a beautiful image with artistic value.”

Giorgio Fipaldini (author of PlayART App)